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https://images.squarespace-cdn.com/content/v1/60ccdc8e9290423b8899abf3/1630177570708-4A4KXJDQ9YJ9R8IIKU5V/ESPN_award.png About https://images.squarespace-cdn.com/content/v1/60ccdc8e9290423b8899abf3/1630177595231-GVP3Q55VER8O169FU1TO/PennState_Award.png About https://images.squarespace-cdn.com/content/v1/60ccdc8e9290423b8899abf3/1635886408673-8VA22FHYVFPKTF8DY006/Mandy%2BMurphy_Sept%2B2021_7972.jpg About Mandy N. Murphy https://images.squarespace-cdn.com/content/v1/60ccdc8e9290423b8899abf3/1635886435266-14I8UBA9H46K384711NJ/Mandy%2BMurphy_Sept%2B2021_7979.jpg About Mandy N. Murphy https://images.squarespace-cdn.com/content/v1/60ccdc8e9290423b8899abf3/1635886461813-Y5NCX455X2FHCFWQQCCE/Mandy%2BMurphy_Sept%2B2021_7980.jpg About Mandy N. Murphy https://mnmstrategy.com/case-study-espn daily 0.75 2021-09-06 https://images.squarespace-cdn.com/content/v1/60ccdc8e9290423b8899abf3/1630257312893-ZUXKODFF9K4JIH755GV4/Case_Espn2.png Case Study: ESPN - ESPN + SPECIAL OLYMPICS Working with the worldwide leader in sports, Mandy led the expansion of the decades-long partnership to include a global presenting sponsorship of Special Olympics' Unified Sports program, which has seen an 172% increase in participation since 2013. She also managed ESPN Corporate Citizenship's content integration strategy with Special Olympics to expand storytelling opportunities and programming coverage. "ESPN's partnership with Special Olympics is perhaps the best example of the company's application of purpose to achieve social and business impact." - page 116, Legacy Sport. Read more about ESPN's broadcast coverage of LA 2015 World Games and watch why Mandy thinks it's the "perfect collaboration" https://images.squarespace-cdn.com/content/v1/60ccdc8e9290423b8899abf3/0dadff68-3cc9-4d34-a3b3-2a82fa9abf99/MNM_ESPN_AWARD.png Case Study: ESPN https://images.squarespace-cdn.com/content/v1/60ccdc8e9290423b8899abf3/8220ca8f-8dc1-4471-b3ef-989cb871a318/MurphyESPNteam.jpg Case Study: ESPN https://images.squarespace-cdn.com/content/v1/60ccdc8e9290423b8899abf3/13f80fa9-41be-4a41-ba40-168982fed227/Screen+Shot+2021-07-03+at+10.44.19+AM.png Case Study: ESPN https://images.squarespace-cdn.com/content/v1/60ccdc8e9290423b8899abf3/0b18acce-9c30-4904-a940-0c62da137121/Screen+Shot+2021-07-03+at+10.46.40+AM.png Case Study: ESPN https://images.squarespace-cdn.com/content/v1/60ccdc8e9290423b8899abf3/a19ef9c7-d97c-4fe6-9968-7fee3a4c4bbf/E4qfVYrXIAIDU93.jpeg Case Study: ESPN https://images.squarespace-cdn.com/content/v1/60ccdc8e9290423b8899abf3/d2b907ef-6f1e-4ab6-aced-0973729c6abf/Screen+Shot+2021-07-03+at+10.45.28+AM.png Case Study: ESPN https://images.squarespace-cdn.com/content/v1/60ccdc8e9290423b8899abf3/eb4c7955-ef32-4d38-bbff-31b5fd328404/Screen+Shot+2021-07-03+at+10.46.00+AM.png Case Study: ESPN https://images.squarespace-cdn.com/content/v1/60ccdc8e9290423b8899abf3/ffa0f4fb-ce14-43e8-b6b5-7167e73401a9/IMG-2488.JPG Case Study: ESPN https://images.squarespace-cdn.com/content/v1/60ccdc8e9290423b8899abf3/c4f5e8e3-52cc-45a5-8872-8e24ce894f4c/IMG-2207.JPG Case Study: ESPN https://mnmstrategy.com/case-study-xgames daily 0.75 2021-09-06 https://images.squarespace-cdn.com/content/v1/60ccdc8e9290423b8899abf3/1630255734800-1WH8DPGK8KKUMZN49QQR/Xgames_Banner.png Case Study: X-Games - X Games + Special Olympics By leveraging the power of ESPN's platforms, Mandy worked with the marketing team of ESPN's X Games property to develop and launch a brand new unified snowboarding competition in 2015, which paired one professional action sports athlete with one Special Olympics athlete, for two-person teams who competed as part of an official X Games event - medals and all! The event has since become an annual staple featuring celebrity action sports stars such as Hannah Teter and Chloe Kim. Read more on ESPN https://images.squarespace-cdn.com/content/v1/60ccdc8e9290423b8899abf3/b9ad97d4-595e-4815-b6c9-50b071bf25eb/Screen+Shot+2021-07-03+at+12.16.04+PM.png Case Study: X-Games https://images.squarespace-cdn.com/content/v1/60ccdc8e9290423b8899abf3/4c274a35-13b9-4d40-831b-313d30402d5d/Screen+Shot+2021-07-03+at+11.55.35+AM.png Case Study: X-Games https://images.squarespace-cdn.com/content/v1/60ccdc8e9290423b8899abf3/e8ccd6f1-aad8-4536-9b85-af9e5a9bc0bd/Screen+Shot+2021-07-03+at+12.15.48+PM.png Case Study: X-Games https://images.squarespace-cdn.com/content/v1/60ccdc8e9290423b8899abf3/cad23107-b05f-4dac-a826-99720d23388b/espn-special-olympics.jpg Case Study: X-Games https://images.squarespace-cdn.com/content/v1/60ccdc8e9290423b8899abf3/4b17b976-b3ac-4d2d-9366-a23df4051eed/Screen+Shot+2021-07-03+at+12.17.27+PM.png Case Study: X-Games https://images.squarespace-cdn.com/content/v1/60ccdc8e9290423b8899abf3/1e5674b0-175d-43b6-96c4-1b949d986545/MNM_Website_Working2.png Case Study: X-Games https://mnmstrategy.com/case-study-playerstribune daily 0.75 2021-09-06 https://images.squarespace-cdn.com/content/v1/60ccdc8e9290423b8899abf3/1630258263704-6ZDU5PD0E5NVG05G2V8C/Case_Tribune3.png Case Study: Players Tribune - THE PLAYERS TRIBUNE + PEACE PLAYERS + mEntor A unique three-way partnership was developed in 2018 as Mandy helped to launch a brand new fundraising and awareness event with The Players Tribune to benefit both PeacePlayers and The National Mentoring Partnership, which raised +$1M in it's inaugural year, with legendary event co-chairs in basketball's Bill Russell and Jay Wright. A Night of Unity, held on Thursday night, September 20, 2018 at New York’s Canoe Studios brought together 500 leaders in sports, media and business, and celebrated impact, elevated youth voices, and highlighted powerful stories from those whose lives have been changed through mentoring and sport. Guests snapped photos in an EQUALITY photo booth hosted by Nike, sampled new coffee drinks at a Starbucks-hosted tasting station, wrote messages to the mentors who changed their lives, and shared their own personal stories about the power of sports to unite people. Watch Coach Wright share his experience https://images.squarespace-cdn.com/content/v1/60ccdc8e9290423b8899abf3/7287a501-b7e8-4dd2-b6df-835ae70aabee/CaseStudy_PlayersTribune.png Case Study: Players Tribune https://images.squarespace-cdn.com/content/v1/60ccdc8e9290423b8899abf3/f014585d-3ab8-4f64-8a5d-c62ebd4bc62d/180920CS_NightOfUnity_P1621_0161.jpg Case Study: Players Tribune https://images.squarespace-cdn.com/content/v1/60ccdc8e9290423b8899abf3/e6343635-ab87-4117-b05e-f575bd582217/180920CS_NightOfUnity_P1621_0160.jpg Case Study: Players Tribune https://images.squarespace-cdn.com/content/v1/60ccdc8e9290423b8899abf3/61a63ec3-352e-4c97-b09d-c6c8a734f78d/DoIVDJyXcAASfzV.jpg Case Study: Players Tribune https://images.squarespace-cdn.com/content/v1/60ccdc8e9290423b8899abf3/7cdfca15-034f-4862-9a44-c4beca86c551/180920CS_NightOfUnity_P1621_0234.jpg Case Study: Players Tribune https://images.squarespace-cdn.com/content/v1/60ccdc8e9290423b8899abf3/633268ea-ed99-4528-8b7b-3d3b981ead35/180920CS_NightOfUnity_P1621_0138.jpg Case Study: Players Tribune https://mnmstrategy.com/case-study-nike daily 0.75 2021-09-06 https://images.squarespace-cdn.com/content/v1/60ccdc8e9290423b8899abf3/1630962695313-V4MQL5OUKPJI55E6P9EB/Nike_PeacePlayer2.png Case Study: Nike - NIKE + PEACE PLAYERS Mandy was recruited to join PeacePlayers to take her partnership insights and apply them to manage and grow their new Nike partnership, the largest ever corporate partnership for the organization. Under her leadership, U.S. programs were launched in Baltimore, Brooklyn, Detroit, Chicago and Los Angeles; seven-figure grant funding was renewed annually through proven operational excellence efforts and unique brand integrations were forged to share stories, from alignment with Colin Kaepernick's "TrueTo7" campaign to their Nike "Air Force 1 Shadow" campaign launch. Read more on Nike.com https://images.squarespace-cdn.com/content/v1/60ccdc8e9290423b8899abf3/5b695baf-14c0-430b-b1fe-20ed9a36458e/153740361917215963.jpg Case Study: Nike https://images.squarespace-cdn.com/content/v1/60ccdc8e9290423b8899abf3/f4068aa2-2080-40da-8b7c-51e450e57f6a/Screen+Shot+2021-07-03+at+11.14.05+AM.png Case Study: Nike https://images.squarespace-cdn.com/content/v1/60ccdc8e9290423b8899abf3/6d1ff587-4897-42b3-a875-91074bed15d8/IMG-1900.jpg Case Study: Nike https://images.squarespace-cdn.com/content/v1/60ccdc8e9290423b8899abf3/ef92f9e1-220c-4d4d-bdb8-7ff22afc6707/IMG-3192.JPG Case Study: Nike https://images.squarespace-cdn.com/content/v1/60ccdc8e9290423b8899abf3/c50652bd-553a-4fd0-9c27-e4b64602c226/IMG_5031.JPG Case Study: Nike https://images.squarespace-cdn.com/content/v1/60ccdc8e9290423b8899abf3/be5cd52e-fe60-4cc8-8297-d71b82ff55b4/IMG-4611.PNG Case Study: Nike